Berwaldhallen,  2025

A conceptual campaign and refreshed visual identity developed in collaboration with Berwaldhallen, created to attract a younger audience to classical music. Built on contrast, the concept places playful contemporary expressions in a classical context to shift perception and invite engagement. 

Franz Berwald became the face of the campaign through a hand-drawn illustration, adding personality and a strong visual anchor to the identity. As part of the project, a beer collaboration with Omnipollo was introduced as a pre-concert ritual, extending the experience into something more social and accessible.