Bite Balm, 2026

What product would you rebrand if possible? 
That was the question Susanna Barett at The Studio asked.
Bite Balm was my answer.

A new take on bug repellent. Less chemicals, less outdated design. More focus on skin. Every design choice was inspired by the look of real skin, where the preventive product stays clean and monochrome, while the after-bite balm carries bold illustrations of bite marks. Functional, distinctive, and impossible to ignore on the shelf.