Surgubben, 2026

On the theme “perfection” at the final exhibition at Forsbergs Skola, I created Surgubben; a sour beer brand inspired by the characteristics of sour beer itself. This project is still a work in progress.

In a time where everything is expected to feel polished and perfect, I wanted to create something built around the opposite. Sour beer is unpredictable, difficult to fully control, and not made to please everyone. Some love it, while others can’t stand it. To me, that reflects how subjective perfection really is.

The name Surgubben ties the concept together. Just like the beer, the “sour old man” character is unfiltered, honest, and unapologetic. Through three beer flavors with matching visuals the project explores the idea that maybe perfection is not about being polished or universally liked, but about being authentic and true to itself.